You can’t be an effective leader if you don’t have Common Sense. Period. This is a basic principle of leadership that sadly eludes many otherwise talented leaders.
Leaders are made, not born. Leadership is forged in times of crisis. It’s easy to sit there with your feet up on the desk and talk theory, or tell other how to run things, or even to instruct students how to start and run a business when you’ve never been on the business battlefield yourself.
Running a business Does require ingenuity, passion, marketing street smarts, innovation, finance/funding and a competent management
team that exercises common sense for the good of the enterprise, and about 3,000 other things that we don’t have room to go into.
It’s another thing to lead when your world comes tumbling down and you need to figure out a positive outcome right now because your 140 employees and your banker are depending on you to solve the problem. Theory doesn’t teach that.
Remember that the only thing you’ve got going for you as a human being is your ability to reason and exercise common sense in times of crises. If you don’t know a dip of cow manure from a dip of vanilla ice cream, you’ll never make it as a leader.