In order for you to succeed in business, you will need to form strategic alliances with other people, and other companies. Strategic alliances can also increase cooperation and eliminate competition. If an enterprise cannot trade products and services, they fail. Forming strategic alliances to move the cause of “good” forward is a lot more productive, and requires much less energy. Just keep this in mind as we learn the basic rules and guidelines about trade: Trade among other empires is vital to any company’s success.